Conceptual Interaction Design – Make a house party more interactive and fun with Spotify
Conceptual design done as part of General Assembly's "Passion Project: Spotify"
People like to listen to music together in a group setting, such as parties and road trips, but often need to rely on one person to be the “DJ” who also misses all the fun!
Users also want a more socially interactive listening experience
GOAL & TIMING
Allow listeners to individually contribute in real-time so it would all not fall on the shoulders of one person and make it fun to use!
Timeline: 2-week sprint
Platform: Native iOS App
We followed a modified 5-day Google Design sprint, leveraging design thinking methods to get to an MVP
DAY 1 & 2
- Screener Survey
- 7 User Interviews
- 4 Usability Tests
- Affinity Mapping
- Develop User Personas
- Competitive & Comparative Analysis
- Refine Problem Statement
- Lighting Demos
- Crazy 8s
- Sketch Low-Fidelity Wireframes
- Dot Vote on Ideas
- Decide on Final Screens
- Develop User Flow & Task Flow
- Create High-Fidelity Screens
- Stitch Together Screens into a Prototype
- Create Usability Test Script
- 6 Usability Tests
- Organize Learnings
- Identify Next Steps
Day 1 & 2: Research
We sent out a screener survey in order to recruit users for interviews, usability testings, and collect some quantitative data
Identifying strengths & weaknesses of each company showed us insights of potential opportunities
Compared features that encourage social interaction to see where Spotify stood
What Did We Learn?
Users discover their music through their friends
Users would like a “socially interactive” aspect to Spotify
Users feel like there is too much responsibility when they are “DJing” for friends
Users are more at ease at a party if they can contribute to the music
USABILITY TESTING OF EXISTING APP
Users put a lot of thought into their playlists and do not want others to change them
When presented with many play requests, no users would create a collaborative playlist
Users create playlists before a party
Refined Problem Statement
People like to listen to music together in a group setting, such as parties and road trips, but often need to rely on one person to be the “DJ” and misses all the fun!
How might we allow listeners to seamlessly contribute to the queue in real-time so it would all not fall on the shoulders of one person?
Day 3 : Sketch
During the Lightning Demos, team searched for inspiration by researching ways that other applications execute similar tasks. We found inspiration in how users select friends on Venmo, how to scan friends on Snapchat, among others apps.
The goal of sketch day was to write down as many ideas as possible. We time-boxed 30 minutes to write down as many solutions to our users as possible. We sketched them on paper, and then we rapidly iterated these screens (ideas) in a rounds of Crazy 8’s.
Day 4: Decide
Since the focus is social interaction, we were solving pain points for two distinct users. One for the “owner”, person who started the Live Queue, and another one for the added “DJs”, friends in the road trip or attending the house party.
We explained and pitched our design ideas, then silent voted the final designs.
DOT VOTING FINAL DESIGN
Key Design Decisions
Create multiple ways for users to join Live Queue
Create unique scan code to every Live Queue
Select "DJ" from list of social media friends
Make Spotify more socially interactive
Allow users to react to songs
Allow other users to share your Scan Code
Give owner total control of Live Queue
Extensive privacy settings
Let the fun never stop!
Recommended Songs (based on what is in the Live Queue) takes over when users stop adding songs
Day 5 & 6: Build & Test
In our research, we found that users wanted a more social Spotify experience, easier ways to collaborate and discover new music, so we built our first prototype based on their needs.
I Love It!
Focus on the DJ" user flow
Create rules and responsibilities for Owner vs. DJ
Create rules for freemium and desktop users
Test & Iterate
LAUNCH — Send out benefits-oriented onboarding email to all Premium users